The best HVAC Contractor Marketing includes these important marketing services: SEO; social media marketing; PPC (also known as paid ads or pay-per-click). As an HVAC Contractor, you’ve got a lot to do in your daily schedule just taking care of your customers. How can you be expected to manage your own marketing, too? It’s quite a learning curve to learn how to do effective SEO. Even if you know how to do your own SEO, do you really have time?
That’s why we offer these services to HVAC contractors. We specialize in getting our HVAC clients found in Google and all over the Internet. Where do I begin? How do I start? We’ll guide you through the process and assist you in every part of the way.
Digital marketing is vital and 2020 has shown that the internet is here to stay as people were cooped up in their houses because of the pandemic. Americans even found new or different ways to use the internet. Searching for HVAC contractors online became the norm for many. And businesses being online made a difference in revenue.
Doing HVAC Contractor Marketing
Marketing for HVAC Contractors is different from other industries. It requires being physically present in the location you are catering to. With search engines (Google, Bing, etc.) being as intelligent as ever, your business can easily be found if you do your marketing consistently and intentionally. This is the challenge. HVAC contractors have so much on their plate already that working on marketing is already a luxury to some. Marketing sets you apart from the competition and puts you ahead of your industry peers.
Where do I begin?
Your marketing begins by understanding and knowing where you are with your business. How much revenue do I have? What form of marketing is your company doing? What are my business goals? There are many more questions you need to be asking and answering. These will help you better understand the HVAC marketing you need for your business.
Where do I start?
Many HVAC contractors start their marketing on their own and eventually leave it behind as they focus on other aspects of their business. This is the marketing trap that businesses eventually end up in. Marketing needs consistency and focuses on the right messaging for your intended clients. Some business owners who understand this will look into hiring someone to do their marketing for them just for the sake of being consistent. But the problem with this is the message is unclear, unintentional, and without focus. The basic idea behind marketing is having a product and matching it to the customer’s needs. If there is a disconnect with your customers, your marketing will just be a waste. Only a few will explore their third option which is to source their marketing to a digital HVAC marketing company. This option offers the best solution to your marketing needs as it answers the consistency and intentional marketing needed while you focus on your business.
What marketing should I do?
There are many marketing activities you could do. Doing digital marketing for your business, you could start with these activities: search engine optimization (SEO), social media management, and paid ads. These are key activities that your HVAC business should be doing but these are not set in stone and will also depend on your business need. That is why it is important to consult professional help for your digital marketing.
Search Engine Optimization
SEO has been the buzzword for some years already. SEO, according to MOZ, is a set of practices designed to improve the appearance and positioning of web pages in organic search results. In simple terms, it means having your website appear on search engines (Google, Bing, and other search engines) when people search for your services and products. To start your SEO, your website should be prepared for it. This means you first should have a working website. Not only a working website but a website that is optimized and is well designed. Your website is the first step in several activities you need to do in SEO such as on-page and off-page SEO, setting up trackers and reporting tools, backlinking activities, keyword mapping, and many more. These are activities you as a business owner should not dwell upon as they will take up much of your time. A professional digital HVAC marketing agency can help you with these while advising you on the best course of action.
You need to promote your services to your customers immediately. Paid advertisements or paid ads can help you do this. Paid advertising, according to Innovation Visual, is an online advertising model where advertisers bid to participate in real-time auctions to show their ads within slots on a specific platform or network. To put it simply, paid ads is paying certain platforms (search engines, social media platforms, and many others) to place your advertisements/messaging online for customers to see. You could choose whatever message you would like to put out there. Managing your paid advertisement has many components such as planning your message, setting a budget, optimizing your content, checking your advertisement statistics, and many more. All of these are essential to get the best value for your advertising budget.
Social Media Marketing
Roughly seven-in-ten Americans say they ever use any kind of social media site in 2021. This is according to research done by Pew Research Center. And these statistics show why managing your social media well is important. Doing social media marketing is not just about posting on your business page. It is about engaging with your audience and maintaining an online community of clients and possible customers. There are many social media platforms nowadays and doing social media marketing on all of these platforms will take you nowhere in your business. Not all social media platforms are suitable for your business. You should also know when and how to engage your customers. Your marketing agency should help you identify the answer to these.
Starting your marketing is easy. All you need to do is work with a professional to help you with it. They have the expertise and knowledge to do this for you while you focus on your business. DaGama Digital Marketing (aka DaGama Web Studio) can help you grow your company by 25% or more through Digital HVAC Marketing. We are an agency that serves a variety of clients but chose to specialize in HVAC because it’s a growing industry and we see its importance for both residential and commercial property owners.
Our HVAC Contractor Marketing has helped business owners realize their marketing goals and enabled their businesses to grow in revenue. Our recent work with McCormick Heating and Cooling is a testament to our comprehensive approach to HVAC marketing that focuses on HVAC SEO best practices, great website design, Google My Business, and Bing; some PPC and social media marketing. This allows our clients to rank higher everywhere with more Google searches, converting more customers in the process. You can read more of our HVAC Marketing Case Study here.