Did you know that companies that have an active blog get 55% more traffic to their website than those that don’t?
57% of businesses with a blog have legitimately acquired a client through their blogging efforts?
Granted, blogging is just one of the many cogs that make up a digital marketing machine. Owning an HVAC company means you already have so many things to juggle, so investing in a good HVAC digital marketing agency should be pretty high on your priority list.
Keep reading to find out what you need to know about HVAC digital marketing.
HVAC Digital Marketing Research
Reputable research can and should form a solid basis for your HVAC digital marketing strategy.
This research should be two-fold: have a deep look into your own company and audience, and research competitors and what they’re doing.
Both of these points can form a solid foundation for a successful digital marketing strategy. No strategy should be carried out without a full understanding of who your ideal target audience is, how you’re going to reach them, and what your competitors are doing (like paid ads) better than you.
SEO Is a Must
Solid SEO work is based on keyword research.
These keywords and key phrases will drive the type of content that you put up on your website. When your SEO efforts are combined with local strategies, you can increase the traffic from your immediate geographical area as well.
Content marketing is yet another cog in your HVAC digital marketing machine.
The content that you publish on your website should be in the name of giving your audience “something for nothing”. Well, at least giving that impression.
You’ll want to focus on answering burning questions they may have and helping to solve challenges without seemingly trying to always make a sale. That’s how you convert website visitors to qualified leads through digital marketing.
Social Media Marketing
Whenever anyone mentions the words digital marketing, they cannot help but include social media marketing within that subject. And there’s merit to that.
Social media marketing forms a large part of what you do with your digital marketing, but it all goes hand in hand with your content marketing strategy and your SEO strategy.
Your social media strategy should flow down from those and include all the elements that mean you’re staying true to your brand’s goals.
Success With HVAC Digital Marketing
The reason you should be looking for an HVAC digital marketing agency and not just any agency is because your business has a niche.
Your audience reacts in a specific way to specific digital marketing strategies and tactics, and the right agency will know what to do in order to increase your traffic.